BEIJING – Chinese social media app Xiaohongshu has been Ms Eldrida Yeong’s constant companion as she navigates her way around the kitchen.
A week ago, as the 26-year-old senior programme executive was planning to make a tomato beef short rib stew, the Singaporean looked up 10 recipes on the Instagram-like photo- and video-sharing app before adapting them for her own dish.
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